• Flower displays around the town
    Flower displays around the town

Alcester in Bloom

Beautiful Spring Daffodils​In 1980 members of the Town Council were interested in brightening up the town for the springtime. Therefore thirty pounds was spent on daffodil bulbs which were planted around the town.
Shortly after this the Chamber of Trade wanted to get involved and through sponsorship by local businesses and banks , hanging basket poles were purchased and the High Street became alive with flowers .

Following this enhancement Alcester entered the Britain in Bloom competition. Although they did not win first time round, they were not deterred, and entered the competition again in 1982, and were awarded a certificate of merit.

Encouraged by this, Alcester in Bloom was formed and soon spring flowers, summer bedding, plants and trees had been planted around the town, some donated by local residents.

The hard work put in by the committee and residents has resulted in Heart of England Overall Winner 1995 and 1997, A National Award in 1998 and Heart of England Winners 7 times.

Today Alcester in Bloom, which represents the town council, has a committee of twenty people, three of which are Town Councillors. The mayor is also invited to all meetings that are held in the former Magistrates Court to discuss improvements and fund raising. They also have a working committee and can be seen around the town keeping it litter and weed free. Over twenty organisations and numerous businesses and townspeople get involved in the local competition.

Alcester in Bloom encourage residents to tend the areas in which they live. This has been most successful with Sherwell Drive, Birmingham Road, Church Street Properties, Springfield Road and St. Mary`s Road as fine examples .

News and Events

Alcester in Bloom Coffee Morning

Coffee morning Feb 23

At the home of Maggie
3 Sherwell Drive
Saturday 10th February 2024 10 – 12 noon
Excellent tombola and raffle
High standard cakes
Market goods
Everyone most welcome.
Admission £1 including refreshments
Come and support us in a friendly and happy atmosphere



Come and join our ‘Blooming Group’

We, at Alcester in Bloom, are seeking active people with an interest in “Blooming Alcester” to join our happy group. Call Maggie on 01789 762577 now to find out more.

The Alcester in Bloom Wreath 2020