Heart of England District

In 1980 members of the Town Council were interested in brightening up the town for the springtime. Therefore thirty pounds was spent on daffodil bulbs which were planted around the town.
Shortly after this the Chamber of trade wanted to get involved and through sponsorship by local businesses and banks , hanging basket poles were purchased and the High street became alive with flowers .

Daffodils outside St Nicholas Church

Following this enhancement Alcester entered the Britain in Bloom competition. Although they did not win first time round, they were not deterred, and entered the competition again in 1982, and were awarded a certificate of merit.

Encouraged by this, Alcester in Bloom was formed and soon spring flowers, summer bedding, plants and trees had been planted around the town, some donated by local residents.

Today Alcester in Bloom, which represents the town council, has a committee of twenty people, Tubs along Evesham St.three of which are Town Councilors. The mayor is also invited to all meetings that are held in the former Magistrates Court to discuss improvements and fund raising. They also have a working committee and can be seen around the town keeping it litter and weed free. Over twenty organisations and numerous businesses and townspeople get involved in the local competition.

Alcester in Bloom encourage residents to tend the areas in which they live. This has been most successful with Sherwell Drive, Birmingham Road, Church Street Properties, Springfield Road and St. Mary`s Road as fine examples .



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